Welcome to Morse Advisory

I'm a fitness enthusiast and former athlete who happens to work in eCommerce. I've had the great fortune to work with all sized brands over nearly the past decade, from startups to nine figures. Over the years I am continuously reminded that the business of eCommerce and the business of personal training are more similar one would think. Both industries strive to create exceptional value through their products and service while increasing lifetime value from their loyal consumers. That's why I decided to combine my passions and start a customer first consulting business for those inspiring entrepreneurs in both the eCommerce and fitness fields.